Peut-on se distancier du regard masculin? Voyons ce qu’en disent les femmes « mûres » sur Instagram

Abstract

Don't you have the impression that women over forty are condemned to fade into the background or disappear from the public space? At last, that's the message fashion magazines seem to be sending us. Yet, one only has to browse through Instagram to realize that fashionistas who left the world of  adolescence  long  ago  are  proudly displaying themselves in swimsuits or in the latest  trendy  clothes,  sometimes  colorful and sometimes extravagant. How do these women - who are called mature women or women of a certain age - put themselves forward? Do they manage to get out of the grip of the male gaze or do they perpetuate the traditional codes of advertisement and fashion? This question is one that seems to lend itself well to the Instagram platform since,   by   being   the   transmitters   of information, these female influencers allow us to evaluate their submission or resistance to the dominant discourse. This exploratory study, focusing on the Instagram accounts of four female influencers aged between 42 and 64, offers some answers and reflections.